Search Engine Marketing (SEM), commonly known as pay-per-click (PPC) advertising, is a powerful way to appear at the very top of Google’s search results for the keywords your customers are actively searching.
You’ve probably seen listings marked as “Ad” at the top of Google search results — those are PPC ads in action. You only pay when someone clicks on your ad, unlike other platforms that charge for impressions regardless of interaction.
Every keyword has a different cost per click, depending on how competitive or niche the term is. High-demand keywords cost more, while lower-volume keywords offer cost-effective opportunities to reach targeted audiences.
At FREE TO FLY PRODUCTIONS, we specialize in building smart, cost-effective PPC campaigns tailored to your goals and budget. Whether you're a local business in Malta or serving a broader market, we ensure your ads reach users who are actively looking for your services — maximizing visibility, engagement, and ROI.
From keyword research and campaign setup to optimization and performance tracking, we handle it all — so you can focus on serving your customers while we drive traffic to your business.